Who is this for
Executives, leadership teams, innovation teams, product managers, marketing and sales teams, R&D and engineering teams, entrepreneurial employees, and project managers can all benefit from Lean Startup principles. These principles help teams create a culture of experimentation and adaptability, validate ideas, launch products that align with customer needs, and manage projects with a focus on customer feedback.
Why does it matter
Stop wasting time and money on bad ideas. The Lean Startup is the scientific method to deliver better products to market by continuously running experiments. The Lean Startup method teaches you how to develop a new business and grow a business with maximum acceleration.
With this very powerful methodology you’ll learn how to move faster, prioritize your experiment, test identify and test your assumption and design an MVP.
During this training, you will work on real business cases and apply lean startup tools and principles. By doing so, you will be able to draw conclusions that are relevant to the business.
What participants will learn
This training, led by business professionals and entrepreneurs, includes numerous exercises and case studies relevant to your business.
The participants will learn:
How can a startup launch a new product that disrupts incumbents?
How to test ideas in the market before investing in building them
How to co-create your business or product with potential customers
How to quickly test, validate, or pivot your business model.
How to implement Lean Startup principles within your organization
How to create a culture of experimentation and adaptability
How to prioritize experiments and identify key assumptions to test
You will discover those tools:
Build-Measure-Learn Loop
Risk identification with Assumption Mapping
Discovery Interview techniques
Value Proposition Template
Experimentation principle and techniques
You will also learn how to measure and analyze data to make informed decisions, and how to pivot your business model based on the results of those experiments. By the end of this training, you will have a solid understanding of Lean Startup principles and the tools needed to apply them in your own organization.
Certification available upon request.