Why does this matter ?
Nowadays, many companies are focused on operating within their current business model and lack the appropriate tools to explore new business opportunities. When exploring these opportunities, they often apply their existing operating models, which frequently leads to failure.
This innovation bootcamp teaches product, marketing, and strategy teams how to reassess their processes for developing new products and offers.
How does our Innovation Bootcamp work ?
The Bootcamp is very hands-on program during which participants work in teams on the companies problems or products.
On the first day participants learn the power or the importance of iterations and the value of customer inputs.
On the second day, the participant learn how to integrate this feedback into their product and decision. They then propose an offer that resonate with customers and test it with real customers.
How to unbundle the product idea
How to learn from customers with the different type of interview techniques
How to decide to either pivot, persevere or stop a project
How to defined value proposition
How to test with customers a valuable position
How to identify the riskiest assumptions behind a new initiative
The tools they use during this Bootcamp are:
Lean Innovation Canvas
Discovery Interview techniques
Value Proposition Template
Solution Interview techniques
Experiment Design Template
Each activity throughout the bootcamp is supervised by a coach who guides and assists the team. The coach provides regular feedback to the team and helps participants improve their skills, for instance, in interviewing customers or prototyping a value proposition or MVP.
To make this Bootcamp, even more immersive, entrepreneurs are invited in the evening to share with participants the story of their journey. The participants relate the entrepreneur stories and to the activities that they are doing during the Bootcamp.