This conference will discuss essential aspects of product development strategies used by businesses to bring their ideas to life. Attendees will learn about the importance of field market research, which helps businesses gain a better understanding of their audience and their needs. They will also discover how identifying customer needs and rigorously assessing business potential can provide a solid foundation for product development.
The session will cover the creation of a minimum viable product, which serves as an early prototype of the final product and can be used to test the idea's feasibility. Franck will provide real-life examples of how big companies have successfully accomplished this and how attendees can apply these strategies to their own business plans.
By the end of the session, attendees will understand the necessary steps involved in developing a successful new product, from conducting market research to creating a minimum viable product. They will also learn about various strategies used to ensure the final product meets the target audience's needs, enabling them to apply these insights to their product development process.